Inside Scoop

... Expert Intel

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Social Media
Branding
Marketing

Let’s Talk Social Media No-No-No-No’s

Look, we get it! Not everyone was born with a mobile phone in one hand and a calendar in the other. This month on social media we're talking about social media, discussing the little (and big) no-no’s that so many brands are guilty of.  
Events & PR
General
Branding

Branding & Events – BFFs for Life

Yes, we’re branding specialists agency, and yes, we’re event planning gurus – but we’re talking apples and oranges, right? Wrong.

Events & PR

WHY YOU "DON'T" NEED AN EVENT MANAGER

“I want my guests to have FUN” and “I know how to order snacks and make a playlist” are just two of the MANY silly reasons we’ve heard agai

General
Marketing

THE DREADED D-WORD

Boy, do we love a good deadline – and for once we’re not even being sarcastic. We see deadlines as vital to the success of both our and our clients businesses, as it ensures that we 1) deliver on time, 2) exceed expectations, and 3) make a date to pop the bubbly.
Design
Social Media
Copywriting
Events & PR
Website & App Development
General
Branding
Marketing

LET'S TALK ABOUT STRAT BABY

If you don’t like spiders, DON’T LOOK NOW. LOL, just kidding. At Calypso, we’ve formulated what we like to call the Spider Theory – because we see a marketing strategy as a big ol’ spider with 8 sturdy legs and a fat little body.
Design
General
Branding
Marketing

Branding R-E-S-O-L-U-T-I-O-N-S

R is for Revising Your Strategy. We live in an age where brand strategy is no longer static. Maybe it’s time to relook that strategy you came up with back in 1983
Design
General
Branding

Branding with a twist

While the internet features many, many, many, many (you get the idea) tips on strengthening your brand, we like to tackle it from a different angle: Here is 

Social Media

LET'S GET SOCIAL

Fancy yourself a social (media) butterfly? If your answer is something like “eh…I guess?” or “yes, but I only have 4 followers”, then hang onto your fancy swivel chair, because we’re here to deliver handy hints and tips to help you navigate the confusing world of social media.