As a women-run agency, we can spend hours telling you about the sexism and discrimination we experience on an almost daily basis. Even if you don’t consider yourself sexist, you might be guilty of casual sexism –here are some examples of subtle displays of sexism that we should all remove from our vocabulary(yes, men and women), in the workplace and at home!

#1 Careless gender-stereotyping

Would you ever refer to a man in power as a “male CEO”? Probably not. So why do we use terms like “working mother”, “woman boss” and “female CFO”? Unless it’s pertinent to the story, specifying gender can be a form of casual sexism.

#2 “Would I say this to a man?”

Would you call a male contractor “sweetheart”? Would you ever describe your best bud as “bossy”, or ask him to “smile more”? Of course not. So, if it doesn’t pass the “would I say this to a man” test, then it’s probably not okay to say to a woman.

#3 “For a woman, you’re...”

Okay, hold it right there –because it doesn’t matter how that sentence ends, pointing out someone's gender is sexist in its own right. If you want to compliment someone on a job well done or a great achievement, why bring gender into it at all?

#4 Repeating or verifying what she said

So often in meetings we will state a fact or opinion, just to have it “verified” by a man or (better yet) repeated back to us in different words. Newsflash! Women or not, we are experts in our field–please take us seriously and trust that we know what we’re talking about.

#5 Comparing greatness to “manliness”

“Man up!” and “Be a man!” are phrases we commonly use to tell someone to be brave, be strong! On the flip side, we use words like “Don’t be a sissy!” and “You throw like a girl!” to imply the opposite. Let’s drop these lines from our vocabulary and just say what we mean, gender aside.

Interesting to Note: In recent studies, at least 1 in 3 women stated that they’ve been asked if their mood was related to their “time of the month”.





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