WAIT… IS YOUR BRAND MORE THAN JUST A LOGO?
Play a game with us, would you?
Grab one of your products or pieces of marketing material. Got it? Now, place your hand over the logo… and be honest: Can you still tell that it's YOUR brand? This exercise is important for the simple reason that your brand is NOT just your logo. So, start thinking bigger than that!
#1 YOUR BRAND IS NOT JUST YOUR LOGO… IT'S YOUR ENTIRE BRAND IDENTITY.
From your website to your car branding, your workwear to your email signature - it's all part of the bigger picture that is your brand. It might seem overwhelming at first, but with a little help from someone like Calypso, you can build a brand that transcends just a pretty logo, and that represents WHO you are and WHAT you stand for.
#2 YOUR BRAND IS NOT JUST YOUR LOGO… IT'S YOUR ENTIRE BRAND EXPERIENCE.
Behind every good logo lies a strong customer experience. And nowadays, that's so much stronger than any flyer or logo you can put out into the world. So, make sure that you're using every touchpoint with your customer to build your brand and earn their trust. THAT's what real branding is all about in this modern day and age.
#3 YOUR BRAND IS NOT JUST YOUR LOGO… IT'S EVEN THE SHAPE OF YOUR PACKAGING!
If you think about some of the greatest brands in history - Coca-Cola, Starbucks - you can identify the brand just by seeing the shape of the bottle or cup in front of you. Now, think about how this applies to your brand. What's iconic about you? Is it your brand colours or font choice? Or the way you sign off an email? This is ALL part of branding.
#4 YOUR BRAND IS NOT JUST YOUR LOGO… IT'S THE WAY YOU SPEAK AND COMMUNICATE
Your brand voice is an essential part of your brand. In some instance, brand voice is very obvious to the customer - take Nike and Nando's for instance. But even brands like Apple and Allan Gray, who might seem like they don't have a clear brand voice, have a consistent and subtle way of speaking. And believe us when we say: You WILL notice when they switch it off!
WHY OUR CLIENTS LOVE US
“My experience of working with Calypso so far has been wonderful! The standard of work and delivery has been brilliant. Calypso is for anyone that needs a marketing team that will go the extra mile to make sure that their brand is putting its best foot forward.” - Nicholas Clother-sinclair – CEO of Cloud Events
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