DESIGNED MY CI - NOW WHAT?
We’re diving straight into tips & tricks for translating your corporate identity into practical, usable elements that will make your brand POP.
*A CI guide is the set of guidelines that governs how your brand should be portrayed.
#1 It’s all about the little things
Many people make the mistake of assuming that your CI guide only applies to big things like a logo on the side of a building or a billboard on the N1. But that’s so not true! Your CI shines brightest in the small elements –like your business cards and email signatures –that clients engage with every single day. It’s a great way to make these elements work harder for your business!
#2 Wear it on your sleeve
When your team goes out to see a client, or when you visit a site, what do you wear? Well, the question should really be: Why are you NOT wearing branded clothing? See, corporate and promotional clothing is an area where you can get amazing exposure. In fact, think of your team as walking billboards that advertise your brand wherever they go.
#3 Inside and outside your office
The beauty of a CI guide is that it does exactly that: it guides you. Not just when it comes to designing an ad or a social media post! It can even help you when it comes to things like choosing a new couch for your office or even picking the colour of your new corporate vehicle. Simply refer to your CI guide for ideas on colour and look-and-feel so that everything fits your brand.
#4 Getting everyone on the same page
Over and above dictating the look-and-feel of your brand, a CI guide ensures that EVERYONE is on the same page. Plus, it makes the induction of new staff so much easier! Simply hand them your CI guide, and they’ll know exactly what to do and not to do when handling your brand.
WE KNOW A THING OR 3 ABOUT CI We are experts in logo and corporate identity design, and over the years we’ve helped so many brands establish themselves as forces to be reckoned with in their respective industries.
**SIDE NOTES FROM OUR TEAM**
THOUGHTS ON CI DESIGN FROM REA
"An inconsistent brand looks messy, unprofessional and lacks a clear concept, this in turn makes a user or a potential client to not fully trust you or the product you are trying to sell. A well thought out and consistent brand builds confidence and brand trust. Which one would you choose?"
THOUGHTS ON BRAND TONALITY FROM CHARN
"When you hear a joke that pokes fun at South Africans, who comes to mind? Nando's -the king of tonality. Just as you should be able to identify a brand's look-and-feel without even seeing the name, a strong brand voice can be identified with your eyes closed. And the only way to achieve this is to KNOW who your brand is, and to BE CONSISTENT in the way that you communicate."