DESIGN IS EVERYWHERE – DO YOU SEE IT?

In the words of Emily Stevens,

“Design really is everywhere, so take inspiration from your surroundings.” Come along as we show you the power of spotting design in your everyday surroundings, and why it’s so important for your business to learn to appreciate it.

#1 RECOGNISE THE IMPACT IT HAS ON YOU

When you're making decisions at the grocery store, which label or pack grabs your attention? If you can't read the label or the packaging's colour is off-putting, you might naturally reach for a brand that looks more appealing. That's the power of design. Now, let us help you yield this power to make your brand more appealing to your customers.

#2 SEE IT THROUGH YOUR CUSTOMER’S EYES

Very often we are so immersed in our own brands, we battle to see our offering through the customer's eyes. This is where an agency comes in. We believe in creating empathic design, which means putting ourselves in your customers' shoes to make sure that we design work that really speaks to them. We bring a fresh, understanding perspective to ensure that your design makes an impact on your customers' lives.

#3 LEARN TO APPRECIATE THE VALUE

The more you learn to realise the value of design and its undeniable presence, the more you can appreciate it and use it to your brand's advantage. Graphic design is everywhere, so let's try to notice it a little more and appreciate the impact it has on the world.

#4 BAD DESIGN IS MORE NOTICEABLE

You might think, “oh but I barely notice design, so why does my brand need it?” Well, let us ask you this: Do you notice BAD design? Yes, yes you do. Good design is about finding your place in your customer’s life and seamlessly fitting into their day-to-day. Design can mean the difference between becoming a household name, and being put out with the trash.

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