IS DEBRANDING THE NEW REBRANDING?
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IS DEBRANDING THE NEW REBRANDING?

28 February 2024

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before. Enter debranding - also referred to as minimalist branding.

 

WHAT IS DEBRANDING?

Simply put, debranding is a strategic move where a business partially or completely deconstructs their visual identity – starting with the logo.

Let’s unpack 4 ways debranding can give your brand a leg up!

 

#1 DECLUTTER YOUR DIGITAL SPACE

Let’s face it: We no longer operate in a physical marketing environment. With the rise of digital, logos need to be sleeker, simpler and more minimal to really make an impact in the digital space. Because logos have to live on smaller and darker screens, removing detail is a good way to ensure they POP and make an impact on your customers.

 

#2 MAKE YOUR BRAND STAND OUT

Today’s consumers are bombarded with advertising and branding messages from E-V-E-R-Y-O-N-E. It's a LOT and it can lead to brand fatigue. Debranding can be an effective way to counter this problem, and help your brand stand out. Ultimately, debranding provides a sense of relief from the clutter and noise of the advertising landscape... and your customers will thank you for it.

 

#3 PUT THE PRO IN PROFESSIONAL

Here's the deal: When you first started out, you didn't have a lot of money to spend on branding. So as your brand grows, the odds are your logo will not be a true reflection of your brand calibre. Debranding allows you to strip away that old, cheap logo and bring on the fresh, modern logo that represents your brand NOW.

 

#4 BRING YOUR BRAND INTO 2024

Debranding can help your business appear more modern and up to date. Generally speaking, debranding simplifies logos and branding, which makes it look more current. By simplifying your branding, you can differentiate your brand and create a more memorable and engaging brand experience for your customers.

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