Whoever said change is as good as a holiday was lying. Because change isn’t fun or easy –especially not when it comes to your business and brand. We get that... we feel that. After all, we’re talking about a business that you’ve poured your heart, soul, sleep, tears, blood and sweat into, right? So, when someone suggests “change” your first instinct will most likely be to say “no” and walk right out the door. But that would be a bad idea... and here are 5 reasons why.

#1 The world is changing, it’s no secret

If this last year has taught us anything, it’s that brands that are resistant to change are less likely to survive. Perhaps your brand made it through the pandemic without a sound digital strategy, and that’s great! But this certainly won’t be the last time the world goes through a major change, and next time your brand might not be so lucky. So, start embracing change now to ensure that your brand is ready for anything.

#2  A little change is a good thing

Are we suggesting that you throw away everything you’ve built over the lifespan of your brand? Definitely not. As an agency, we believe that change should be applied in small doses. Perhaps start with a light logo refresh, or a social media plan. Not only does this approach make it easier on you as the brand owner, it also makes it easier for your customers to digest these changes and get on board.

#3  What was “fresh & funky” 30 years ago... well...

You might LOVE the logo your cousin designed for you before the dawn of the new millennium, but it’s time to let go of that logo, just like you let go of your mullet and leg warmers. See, our design team always keeps a finger on the pulse and knows exactly how to fine-tune your brand to fit with the times. You won’t be disappointed, that’s for sure.

#4  Consider where your business would be WITHOUT change

When you feel yourself resisting a change of logo or website, take a moment to think about other areas of your business that have undergone change. For instance, imagine if you still had the same number of staff members you had 30 years ago... or if you still only had a landline and no cell phone. Without these changes, your business would never have thrived. So, imagine how a few updates and changes to your brand can improve your business even more?

#5 You’ve come a long way –let your brand celebrate it!

When you first started your business, you probably had 20 cents in the budget for a logo design. But now that your brand has come a long way and you have some capital behind your name, shouldn’t you be proud of this growth? Flaunt that success, baby! And nothing does this better than a fresh new logo or website design. See it as a celebration of how far you’ve come!




If ANYONE understands how difficult it is for a client owner to accept change, it's our client service director, Tanya. Here's what she has to say on the topic:

"It's human nature to resist change and not many clients are up for the idea when we first meet them. I find that the best way to embrace the change or the shift is to show the client what we have in mind -so we mock things up or present them with a mood board. As soon as they start to see that your brand remains authentic to what it's always been, and see the shift into a more modern design and layout, they start to understand that it's not so bad. In fact, this is when they realise that their brand is now more current, fresh and standing out more than ever. Clients now phone us to change things all the time. Embracing change is the "in thing" and something we all had to grow accustomed to during the current pandemic. Why not give us a try so we can show you the potential of where your brand can be in the market, staying current, fresh and on trend?"