SEO

4 Things You Didn’t Know about SEO

SEO – or Search Engine Optimisation – is a term that most people are familiar with. At a high level, you might understand it as “how high my business ranks on Google”, which is correct. But it’s always best to think of SEO as an iceberg – with your Google ranking being only the small tip that sits above the ocean. Take a dive below the surface, and you’ll find that there’s a lot more to SEO than meets the eye.

 

#1 SEO Looks at Your Presence

A few years ago, SEO was all about those carefully placed keywords. But skip ahead to today, and suddenly search engines have become a whole lot smarter. Nowadays, everything you do online feeds into your SEO and determines your ranking – even in your personal capacity. That’s why it’s important to get as many of your employees to engage with your brand online, and to engage with other brands through linking, commenting, and more.

#2 Yes, Social Media is Key

So, no one is inboxing you to buy your product on Facebook? Big deal! Social media isn’t about direct conversions anymore; it’s about helping to build your broader SEO strategy. The more active and relevant your brand is on platforms like Instagram, Facebook and LinkedIn, the more value Google will attach to your brand and, effectively, increase your ranking. In fact, ask us about our Spider Theory which explains this beautifully!

#3 Keywords Aren’t Everything

We’ve said it before, and we’ll say it again: Keywords can only get you so far. When building a website, there is so much more to optimise than just the wording. From tagging the images appropriately, to assigning the correct tags and metadata to the various pages, headings and so forth – it’s a fine art that requires the support of a full team of developers, designers, strategists and more.

#4 SEO doesn’t Happen Overnight

Even when you do EVERYTHING right – perfectly written text, social media game is strong, and images are tagged appropriately – you still won’t see an immediate change in your ranking. A good SEO strategy takes time, patience and consistency. There is no “jump the queue quick” strategy – instead, it’s best to do SEO for the right reasons and to reap the rewards in the long run.

 

**SIDE NOTES FROM OUR TEAM**

THOUGHTS ON SEO

We checked in with our copywriter, Charn, to find out how she approaches SEO when writing copy for a new website.

"No matter what you're writing for – social, web, print – my philosophy is always: HONESTY IS KEY. When you're writing copy for your website, consider the keywords, yes – but more importantly, ensure that your copy is authentic and true to your brand and products. Because all the strategies in the world will NOT make Google forgive you for duplicating content or sharing false information with your customer."