4 NEW WAYS OF LOOKING AT OLD WAYS OF THINKING
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4 NEW WAYS OF LOOKING AT OLD WAYS OF THINKING

12 December 2023

The new year is an opportunity to embrace all things NEW! Let’s start by looking at some hard truths that might not be easy to swallow… at first. Here’s to looking at old ways of thinking in a brand new way… and seeing how this can take your brand to a whole NEW level.

 

1 #1 YOU DON’T NEED DESIGN

Sure, good brand design can increase your sales and customer experience, BUT you need to WANT it – you need to BELIEVE in the power of design. Over the years, we’ve talked many clients into professional design work, and they inevitably walked the other way. WHY? Because they never bought into the power of design and didn’t allow us to work our magic. Don’t be this guy.

 

2 #2 YOU WON’T BE BIG ON SOCIAL

Social media has evolved a lot over the past decade, so it’s time to forget about Likes and Follows. The power of social media lies in consistently engaging with customers who WANT to talk to your brand. So, stop stressing about growing a BIG social media following, and rather focus on putting out good and consistent quality content. Then… the followers will come.

 

3#3 YOU ARE ALWAYS BEHIND

The world of branding and advertising is evolving so fast, getting “ahead” is almost impossible. Sure, you rebuilt your website just the other day, but #newsflash – it’s already time for another refresh. Luckily, with a dedicated creative agency like Calypso on your side, you are better equipped to evolve with the times.

 

4#4 WE DON’T WORK FOR YOU

At Calypso, we work WITH our clients. We believe this partnership approach is vital for achieving brand success. We can’t get the job done without your valuable input, and similarly we ask our clients to trust in our expertise. It’s a give-and-take approach that has worked well for us over the years, and even better for our many successful clients!

WHY OUR CLIENTS LOVE US

"We engaged with Calypso during 2017 through an introduction by one of our clients. Tanya and her team have put us on the social media map by giving us a great presence initially on Twitter and later on Facebook. They have done an excellent job making sure we have new fresh and relevant content every month. Calypso have also created high quality hard copy and electronic brochures for all 3 Elite Group companies. They have taken their time to understand our business, our clients' needs and the benefits of our products and services. They come highly recommended." - Byron Corcoran - CEO of Elite Truck Hire

We’d love to have you as part of our family! Like us on Facebook or follow us on Instagram for more tips and tricks.