Inside Scoop

... Expert Intel

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Design
Website & App Development
Social Media
Branding
Marketing
Copywriting

10 THINGS WE WISH WE KNEW AS YOUNG DESIGNERS

We are lucky to have a mix of young and seasoned designers on our team, and as an agency we believe in supporting the next generation to grow into tomorrow’s shining stars! So, this one’s for you, young designer – we asked our goldies (not oldies) what they wish they knew as a young designer, so hopefully this will help set you up for success.

Design
Copywriting
Social Media
Marketing

LET’S JOURNEY THROUGH THE DESIGN ERAS

If you've been paying careful attention to our socials these past few months, you may have noticed a bit of a trend. It's been an absolute blast working our way through the eras, and celebrating the design styles that are unique to each decade. Let’s do a recap to show you what made each era so special!

Social Media
Website & App Development
Copywriting
Design
Branding
Marketing

WAIT… IS YOUR BRAND MORE THAN JUST A LOGO?

Play a game with us, would you? Grab one of your products or pieces of marketing material. Got it? Now, place your hand over the logo… and be honest: Can you still tell that it's YOUR brand? This exercise is important for the simple reason that your brand is NOT just your logo. So, start thinking bigger than that!

Marketing
Design
Social Media
Branding

DESIGN IS EVERYWHERE – DO YOU SEE IT?

In the words of Emily Stevens, “Design really is everywhere, so take inspiration from your surroundings.” Come along as we show you the power of spotting design in your everyday surroundings, and why it’s so important for your business to learn to appreciate it.

Branding
Copywriting
Design
General
Marketing
Website & App Development

IS DEBRANDING THE NEW REBRANDING?

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before

Branding
Social Media
Copywriting
General
Marketing
Website & App Development

4 THINGS WE DON’T LOVE THIS #MONTHOFLOVE

Look, don’t get us wrong – we love LOVE! But there are also a few things we don’t love. So, what better time to bare our souls than during the Month of Love? Having worked in the marketing industry for decades, here are 4 things we’ve grown to un-love (don’t come for us).

Social Media
Design
Website & App Development
Branding
Marketing
Copywriting

4 NEW WAYS OF LOOKING AT OLD WAYS OF THINKING

The new year is an opportunity to embrace all things NEW! Let’s start by looking at some hard truths that might not be easy to swallow… at first. Here’s to looking at old ways of thinking in a brand new way… and seeing how this can take your brand to a whole NEW level.

Social Media
Branding
Design
Marketing

6 PROJECTS THAT GAVE US LIFE IN 2023

'Tis the season to celebrate the wins! This year, we accomplished some pretty incredible feats. Big website builds, amazing re-brandings, incredible logo designs… But sometimes the true joy lies in the little things. At Calypso, we truly love what we do

Branding
Website & App Development
Social Media
Copywriting

7 REASONS TO CHOOSE CALYPSO

At Calypso, we believe that a happy team creates great work – and we know our clients agree. So, we figured: Why not give you a little insight into why our team loves this agency, and why they are able to put out such fab work? We know you’re busy, so we’ll keep it short – here’s how each of our team members would describe Calypso in 3 words.

Design
Copywriting
Social Media

4 SIGNS YOU NEED A NEW LOGO, LIKE, YESTERDAY

No one ever thinks they need a new logo. After all, it’s been with you for so long, why WOULD you consider changing it? But just because you’re a little sentimental and attached, doesn’t mean your customers are too.