Inside Scoop

You probably know by now that colours form the very building blocks of design. But did you know that colours have the ability to evoke emotions, aspirations and even action in the mind of your customer? Let’s delve into some of the most popular colours and how you can use the “brain energy” behind it to your brand’s strategic advantage!

The brand marketing world is full of big words, and maybe you’re too scared to ask, “what does X mean?” or “why do you say Y?” Well, this month we’re taking on the social media challenge of explaining branding and marketing terms to a 5-year-old, and having a little fun in the name of creating a better understanding of this complex world.

We are lucky to have a mix of young and seasoned designers on our team, and as an agency we believe in supporting the next generation to grow into tomorrow’s shining stars! So, this one’s for you, young designer – we asked our goldies (not oldies) what they wish they knew as a young designer, so hopefully this will help set you up for success.

If you've been paying careful attention to our socials these past few months, you may have noticed a bit of a trend. It's been an absolute blast working our way through the eras, and celebrating the design styles that are unique to each decade. Let’s do a recap to show you what made each era so special!

Play a game with us, would you? Grab one of your products or pieces of marketing material. Got it? Now, place your hand over the logo… and be honest: Can you still tell that it's YOUR brand? This exercise is important for the simple reason that your brand is NOT just your logo. So, start thinking bigger than that!

In the words of Emily Stevens, “Design really is everywhere, so take inspiration from your surroundings.” Come along as we show you the power of spotting design in your everyday surroundings, and why it’s so important for your business to learn to appreciate it.

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before

Look, don’t get us wrong – we love LOVE! But there are also a few things we don’t love. So, what better time to bare our souls than during the Month of Love? Having worked in the marketing industry for decades, here are 4 things we’ve grown to un-love (don’t come for us).

The new year is an opportunity to embrace all things NEW! Let’s start by looking at some hard truths that might not be easy to swallow… at first. Here’s to looking at old ways of thinking in a brand new way… and seeing how this can take your brand to a whole NEW level.

'Tis the season to celebrate the wins! This year, we accomplished some pretty incredible feats. Big website builds, amazing re-brandings, incredible logo designs… But sometimes the true joy lies in the little things. At Calypso, we truly love what we do